I am unique as there is only one me! I cannot be

categorized under any segments but, I am made of

different segments called attributes/characteristics.

              Why am I unique?

I will explain (using the class).

“I am Malay, I am a girl, I wear spectacles and I have curly-wavy hair.”

“I am Malay”- So are Khariya, Nadira, Dharma and Firdaus.

“I am a girl“– so are Khariya, Nadira, Shan2, Vanessa and Joey.

“I wear Spectacles”- so does Firdaus, SY and Vanessa.

“I have curly/wavy hair”- so does Dharma and Kumar.

Of my attributes/characteristics,

Khariya, Nadira, Vanessa, Dharma and Firdaus shares 2 similar traits.

Kumar, Joey and Shan2 share 1 of my traits.

This show that we may share/have some segments that are

the same/similar, yet  we are different from each other.

So, since we are all different how will a product appeal

to us? It is when one of our attributes falls under the

targeted audience. So, I may not wholly like the product

but it appeals to a part of me. Hence I will be inclined

to buy/use it.